EMD Electronics

EMD manufactures effect pigments and specialty additives for Cosmetics, Coatings, Printing and Plastics.

Cosmetic Products

EMD’s product range for cosmetic products includes a wide range of effect pigments, fillers and active ingredients.

When beauty means passion, EMD’s ingredients are your choice.

  • Novel cosmetic ingredients,
  • Organic and inorganic UV filters
  • Insect repellents

We supply a wide range of

  • Specialty fillers and effect pigments for cosmetic products
  • Packaging to give your brand uniqueness.

Can EMD Products enhance beauty?

Our portfolio supports you with the following brands: Eusolex®, RonaCare®, RonaFlair®, and Oxynex® featured by high quality and extraordinary efficacy.

Active Sunscreen Ingredients

Just as the shield is the symbol of protection, our active sunscreen ingredients offer state of the art protection against sun, and, when used with other sun protection measures, can reduce the risk of early skin aging caused by the sun, and keep the skin healthy. Therefore, protection is our mission.

Cosmetic Pigments and Fillers

EMD’s product range includes a broad selection of special effect pigments and functional fillers that enable you to incorporate every new trend and color scheme into your products. Benefit from our cosmetic pigments that can be used in all types of cosmetics and personal care applications to add color, luster, shimmer and shine. Our functional fillers improve the skin feel, wear properties and the application features of your finished product. E.g. RonaFlair® LDP and RonaFlair® M-Sphere add value to your products by instant wrinkle hiding and texture improvements.


The additives are basic materials that are nevertheless important for the final appearance of the finished cosmetic product. EMD Performance Materials’ additives comprise buffers & neutralizing agents, humectants, solvents and other valuable raw materials.

Packaging Design Service

In cosmetics packaging, an attractive and emotionally appealing presentation is paramount.
Customers have high expectations. They expect colors and materials that radiate individuality and exclusivity. Product name, brand and appearance must present a consistent product personality.

Ingredients for Industrial Applications:  Coatings, Printing and Plastics

For Unique Paints and Coatings: Pigments from EMD

In automobile construction, architecture, entertainment electronics or objects for daily use – today, we meet effect coatings and paints wherever we go. They protect surfaces and contribute significantly to the design and attractiveness of the product. EMD has developed a comprehensive product portfolio with a large number of decorative and functional pigments for effective paints and coatings for interior and exterior applications.

Decorative pigments underline effective functional benefits
As one of the world’s most successful providers of effect pigments, EMD has created an entire world of products with a unique variety of color, luster, glitter and shimmer effects. In automobile coatings, powder coatings, dispersion paints and many other application options, they add value to a wide range of products. They underline their functional benefits and distinguish them from the rest of the wide range of goods. Special additional coating layers give our pigments outstanding weather resistance – for automotive paints and facade coatings with lasting brilliance and color intensity.

Functional pigments with additional benefits
EMD’s product portfolio also includes functional Iriotec® pigments with conductive and heat-reflecting properties to make production processes easier.

The perfect pigment for your requirements
Our experts are constantly developing new pigment generations in order to pick up on new trends in color and effect styling. With innovative effects, they set new trends in paints and coatings. In this, we combine high product quality with outstanding individual customer service – so that you receive the perfect pigment for your requirements.

For Extraordinary Prints: Effect Pigments from EMD

It’s all about materials and technology
Attractive and product-related packaging design makes a product more appealing and emphasizes its functionality. For this reason, the designer should make use of the production coordinator’s experience in materials and technology even during the development phase of styling with effect pigments. The properties of the material to be printed, the print color, the print technology and the pigment need to be taken into account to ensure that the result matches up to the design required. It is also essential that all partners have a high level of technical understanding in the later implementation phases, in order that the planned design is implemented accurately and additional effort avoided.

The right pigment for every printing process
EMD’s effect pigments can be used in gravure , flexo , screen  and offset printing and in offset coating . The thicker the layer of ink, the more intense the effect. In screen printing, for example, up to ten times more ink can be transferred to a surface than in offset printing. The various product families are recommended for different printing processes, depending on their various particle sizes and physical properties. The table below gives an overview of the effect types and their characteristic properties

For Fascinating Plastics: Effect Pigments from EMD

Luster pigments refine thermoplastic elastomers
We come across plastics in almost all areas of our lives. In packaging, household items, toys or entertainment electronics – they make a product more appealing and emphasize its functionality with an attractive, product-related design. EMD’s luster pigments of the layer-substrate pigment type refine almost all thermoplastic plastics – the classic area in which effect pigments are used in the plastics industry. Surfaces with attractive haptic and visual properties can be created using the appropriate combinations of plastic luster pigments.

Unique variety in effective styling
With its versatility and combined with various plastic types and different colorings, the product portfolio of EMD’s effect pigments offers a truly unlimited variety of effective styling. In this, the luster effect achieved not only depends on the type of pigment chosen. The properties of the thermoplastic plastics also play a key role in the effect, resulting in very different and fascinating effects in highly transparent, translucent and opaque materials.

Functional pigments protect, connect and reflect
Modern pigment technologies not only make plastics and print products more colorful and attractive. Effect pigments also have practical advantages. For example, EMD offers a system solution which provides effective protection for products and brands. Security pigments cannot be copied.

The use of pigments from the Iriotec® 8000 series allows plastics to be permanently welded and marked using laser radiation. This makes lettering on keyboards and bottle tops, for example, fast and precise with laser marking. The heat-reflecting pigments in the Iriotec® 9000 series are used in a wide range of plastics applications where lightness but little heat is required. Using selective transmission, they let plenty of sunlight through while reflecting a large portion of the solar thermal radiation.

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