Our Distribution Philosophy

Superior Materials, Inc. is focused on the constant evolution, sustainability and improvement of our company on the mission to be a world-class Distribution and Sales Agent company.

Our goal is to develop and maintain long-term, mutually-rewarding relationships with our customers and our Principals.  Our expertise is providing professional sales coverage in a territory where the customers are geographically dispersed, where customers can make multiple purchases and rely on the expertise of their supplier.

Prerequisites for a top Distributor of specialty products

We are the guardian of our Principal’s brand and conduct business in a way that enhances the standing of our Principal with our customer

»       Our product lines work in synergy and must be of the highest quality

»        We  project a market image in line with our Principal’s own image

 

We  focus and dedicate appropriate resources to effectively promote our Principal’s products

»       We have well trained professionals covering our territory

»        We do not have a list of Principals that stretches for pages but choose to work with a limited number of quality Principals, representing complementary and synergistic product lines

 

We  develop a premier sales relationship that involves in depth knowledge of our customer base, needs and interrelationships

»        It is our charter to have more than a superficial knowledge of our customers’ businesses

»        We  focus on getting to know our customers through multi-level relationships and frequent and in-depth contacts

»    Management is actively involved with all Principals and customers

We  maintain the highest degree of communication and assure the flow of pertinent information to our Principals

»        We have  the discipline of providing call reports, e-mails, or phone calls to keep our Principals informed

»        Significant information is documented

»        All calls or e-mails are responded to promptly

 

We  continually plan and follow through on customer action plans to identify and develop targets as well as work to maintain existing business

»        Call patterns  include a combination of existing business and potential business

»        Calls with Principals are appropriate and purposeful…we do not just fill time.

 

We strive to remain flexible and cooperative with our Principals

»        There is passion to sell and a willingness to help a Principal with the big picture of the market and not just work for specific sales

»        Full service obligations